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Joel on Software

2002/01/08

by Joel Spolsky
Tuesday, January 08, 2002
New on the Fog Creek web site: CityDesk for Geeks.

Dave Thomas 1932-2002
Dave Thomas

Dave Thomas, the founder of Wendy's, passed away today. Appearing in hundreds of commercials, he gave his hamburger chain a friendly, down-home feel. "Mr. Thomas came to stand for the products he peddled because he was perceived as standing behind them, as if a curious customer could peek inside the kitchen at a Wendy's restaurant and perhaps find Mr. Thomas keeping a watchful eye on the cook at the grill," wrote Stuart Elliot in the New York Times. He taught us that nobody, given the choice, prefers to buy from a faceless megacorporation.


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About the author.

I’m Joel Spolsky, founder of Fog Creek Software, a New York company that proves that you can treat programmers well and still be highly profitable. Programmers get private offices, free lunch, and work 40 hours a week. Customers only pay for software if they’re delighted. We make FogBugz, an enlightened project management system designed to help great teams develop brilliant software, and Fog Creek Copilot, which makes remote desktop access easy.

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