[A picture of private offices at Fog Creek Software] Alert! This ancient trifle retrieved from the Joel on Software archive is well-past its expiration date. Proceed with care.

Joel on Software

2000/06/03

by Joel Spolsky
Saturday, June 03, 2000

When you're trying to get people to switch from a competitor to your product, you need to understand barriers of entry, and you need to understand them a lot better than you think, or people won't switch and you'll be waiting tables.

My third and final installment on strategy: Strategy Letter III: Let Me Go Back!


Have you been wondering about Distributed Version Control? It has been a huge productivity boon for us, so I wrote Hg Init, a Mercurial tutorial—check it out!

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About the author.

I’m Joel Spolsky, co-founder of Trello and Fog Creek Software, and CEO of Stack Exchange. More about me.

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