Joel on Software

2000/08/14

Silly, Paranoid Theory of the Day

I'll bet that Verizon management decided that too many people were pronouncing their new name "Very Zohn" instead of "Vuh Rise ON", so they staged a "strike" just to get in the news a lot so that people would learn the new name!

Speaking of Verizon (formed by the merger of BellAtlantic and GTE): whenever a company changes its name, the only thing that it logically means is that they concluded that their old brand name was a liability, not an asset. BellAtlantic and GTE have spent so long pissing off so many people with such bad customer service that their names had negative brand equity.

Which reminds me. On a completely unrelated subject, my company PaxDigita is now known as Fog Creek Software.

College students: my company has paid summer internships in New York City, including free housing, free lunch, and the chance to develop software people will really use, with great mentors on interesting projects. Don't miss this chance of a lifetime. We only have a few spaces and they always go fast, so apply today.

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You’re reading Joel on Software, stuffed with years and years of completely raving mad articles about software development, managing software teams, designing user interfaces, running successful software companies, and rubber duckies.

About the author.

I’m Joel Spolsky, founder of Fog Creek Software, a New York company that proves that you can treat programmers well and still be highly profitable. Programmers get private offices, free lunch, and work 40 hours a week. Customers only pay for software if they’re delighted. We make FogBugz, an enlightened project management system designed to help great teams develop brilliant software, and Fog Creek Copilot, which makes remote desktop access easy.