When Apple releases a new product, they tend to surprise the heck out of people, even the devoted Apple-watchers who have spent the last few months riffling through garbage dumpsters at One Infinite Loop.
Microsoft, on the other hand, can't stop talking about products that are mere glimmers in someone's eye. Testers outside the company were using .NET for years before it finally shipped.
So, which is right? Should you talk endlessly about your products under development, in hopes of building buzz, or should you hold off until you've got something ready to go?
Mouth Wide Shut
You’re reading Joel on Software, stuffed with years and years of completely raving mad articles about software development, managing software teams, designing user interfaces, running successful software companies, and rubber duckies.
I’m Joel Spolsky, co-founder of Fog Creek Software, a New York company that proves that you can treat programmers well and still be highly profitable. Programmers get private offices, free lunch, and work 40 hours a week. Customers only pay for software if they’re delighted. We make Trello, insanely simple project management, FogBugz, an enlightened bug tracker designed to help great teams develop brilliant software, and Kiln, which simplifies source control. I’m also the co-founder and CEO of Stack Exchange. More about me.