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Joel on Software

Simplicity vs. Choice

by Joel Spolsky
Thursday, August 19, 2010

Sometimes I think a pretty good business model would be to copy the applications that 37signals makes, but make them more complex. More features, more promises—generally, just more complicated.

Here’s the video from a talk I gave at the Business of Software conference last year:

I’ll be speaking again at this year’s conference in Boston, October 4th-6th.


Have you been wondering about Distributed Version Control? It has been a huge productivity boon for us, so I wrote Hg Init, a Mercurial tutorial—check it out!

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I’m Joel Spolsky, co-founder of Trello and Fog Creek Software, and CEO of Stack Exchange. More about me.

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