“We decided that individually-branded sites felt more authentic and trustworthy. We thought that letting every Stack Exchange site have its own domain name, visual identity, logo, and brand would help the community feel more coherent. After all, nobody wants to say that they live in Housing Block 2938TC. They want to live in Colonial Manor. Never mind the connotation of, well, colonies.”
You’re reading Joel on Software, stuffed with years and years of completely raving mad articles about software development, managing software teams, designing user interfaces, running successful software companies, and rubber duckies.