Neil has posted a video of Don Norman (most famous for his book The Design of Everyday Things) speaking at the Business of Software conference last year in San Francisco.
“Imagine you’re on the first slide of your powerpoint presentation and want to move to the next slide. Your remote control has two buttons. They are unmarked, but one button points up and one button points down.
“Which button do you press?”
It turns out half the people press up, half the people press down, and everybody thinks their choice is obvious. It’s a great talk.
The early bird discount for the Business of Software 2010 (Boston, October 4-6) saves you $400, but it expires this week, so this is the right time to sign up for my favorite conference.
You’re reading Joel on Software, stuffed with years and years of completely raving mad articles about software development, managing software teams, designing user interfaces, running successful software companies, and rubber duckies.
I’m Joel Spolsky, co-founder of Fog Creek Software, a New York company that proves that you can treat programmers well and still be highly profitable. Programmers get private offices, free lunch, and work 40 hours a week. Customers only pay for software if they’re delighted. We make Trello, insanely simple project management, FogBugz, an enlightened bug tracker designed to help great teams develop brilliant software, and Kiln, which simplifies source control. I’m also the co-founder and CEO of Stack Exchange. More about me.