Joel on Software

Being Number One

At last year’s Business of Software conference, I gave a talk about designing products that are more than just adequate. How do you make a product that becomes a category-killer, number one, super hit? What is it that gives the Apple iPod 90% market share?

Neil Davidson has the video of my talk online (it’s about 46 minutes).

This year’s conference is going to be great. There are still a few tickets available. It’s November 9th-11th in San Francisco. This is a conference that’s all about terrific speakers: Geoffrey Moore, Don Norman, Paul Graham, Heidi Roizen, Jennifer Aaker, Michael Lopp (“Rands”), Ryan Carson, Paul Kenny, Dharmesh Shah, Kathy Sierra, Mat Clayton, and The Cranky Product Manager are all confirmed speakers. Register now before it’s too late!

College students: my company has paid summer internships in New York City, including free housing, free lunch, and the chance to develop software people will really use, with great mentors on interesting projects. Don't miss this chance of a lifetime. We only have a few spaces and they always go fast, so apply today.

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You’re reading Joel on Software, stuffed with years and years of completely raving mad articles about software development, managing software teams, designing user interfaces, running successful software companies, and rubber duckies.

About the author.

I’m Joel Spolsky, founder of Fog Creek Software, a New York company that proves that you can treat programmers well and still be highly profitable. Programmers get private offices, free lunch, and work 40 hours a week. Customers only pay for software if they’re delighted. We make FogBugz, an enlightened project management system designed to help great teams develop brilliant software, and Fog Creek Copilot, which makes remote desktop access easy.