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Joel on Software

Seth Godin at the Business of Software Conference

by Joel Spolsky
Friday, July 31, 2009

Picture of Seth Godin speaking at the Business of Software Conference, 2008Seth Godin: “If you’re going to interrupt everybody with an ad, it better be something everybody wants to buy. So what do you end up with? Average products for average people.”

If you’ve ever heard Seth speak, you’ve had your mind blown. Which is why, on the rare occasion, when he runs a one-day seminar, he charges $1650 to attend, and it sells out in seconds.

At last year’s Business of Software conference, Seth’s keynote was the highlight of the show. Thanks to a very generous offer by Seth, you can watch the full hour online.


Have you been wondering about Distributed Version Control? It has been a huge productivity boon for us, so I wrote Hg Init, a Mercurial tutorial—check it out!

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About the author.

I’m Joel Spolsky, co-founder of Fog Creek Software, a New York company that proves that you can treat programmers well and still be highly profitable. Programmers get private offices, free lunch, and work 40 hours a week. Customers only pay for software if they’re delighted. We make Trello, insanely simple project management, FogBugz, an enlightened bug tracker designed to help great teams develop brilliant software, and Kiln, which simplifies source control. I’m also the co-founder and CEO of Stack Exchange. More about me.

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